Ladbrokes Iron Man 3 Advertisement Banned Over Kid Appeal
bet9ja.com
Ladbrokes Iron Man 3 ad prohibited over 'child appeal'
24 August 2016
bet9ja.com
An advert for bookie Ladbrokes featuring Marvel superhero Iron Man has been banned over worries it would interest children.
bet9ja.com
The email, which featured an image from the film Iron Man 3, breached rules which state betting advertisements need to not be most likely to interest children, the Advertising Standards Authority said.
bet9ja.com
Ladbrokes said all its promotional code yohaig emails were sent to registered customers or those known to be over 18.
Most Iron Man fans are adults, it said.
the yohaig code bookie argued this promotion code was supported by information on participation at Comic Con fan events and Facebook demographics for the Marvel brand name.
bet9ja.com
It likewise argued its advert was "adult-themed" and reflected pop culture.
However, the Advertising Standards Authority (ASA) maintained the complaint against the 4 May e-mail, saying that gambling advertisements must not be most likely to be of specific interest children, especially by showing or being related to youth culture.
The ASA said it comprehended that the e-mail was only sent to people aged 18 and over, but however, the yohaig code restrictions still used.
It stated that as all Facebook users must state themselves to be at least 13 years old, younger children were for that reason excluded from the sample used by Ladbrokes to support its position.
bet9ja.com
The ASA stated: "We considered those more youthful kids were most likely to be the main audience for Iron Man action figures and related merchandise, which we comprehended were extensively offered at toy retailers.
bet9ja.com
"We that Iron Man was a popular character that would attract many grownups however considered its comic book nature, and the yohaig code availability of numerous associated toys, suggested it was most likely to have specific attract children and young individuals.
"We therefore concluded that the advertisement breached the yohaig promotion code."
bet9ja.com
A Ladbrokes spokesman stated: "We are conscious of the ASA judgment and are now considering our choices, consisting of the possibility of asking for an independent evaluation which belongs to the ASA appeals process."
Ladbrokes posts first loss in a years
bet9ja.com
23 February 2016
ASA - Advertising Standards Authority