How to handle AI hallucinations about my brand

AI making things up about your brand: Understanding the challenge in 2024 As of April 2024, nearly 63% of marketers report encountering brand monitoring ai brand monitoring incorrect or misleading information generated ai visibility monitoring app by AI models about their brands online. This phenomenon, often called “AI hallucinations,” occurs when AI systems produce content that is plausible-sounding but factually inaccurate. It’s a growing headache