Qualified Consumer Insights: Social Cali of Rocklin’s Research Labs

Walk into our Research Labs in Rocklin on a typical Tuesday and you will hear two full-service marketing solutions kinds of noise. On one side, the hushed cadence of moderated interviews, a moderator nudging a participant from “I guess” to “I would buy this if…” using what feels like an ordinary conversation. On the other, the clatter of dashboards, SQL queries, and heatmaps pulled from session recordings. Between those rooms